« BACK  

Prysmian Group chooses sailing to communicate the brand internationally

Prysmian Group has chosen sailing as a medium for communicating its brand internationally
Prysmian Group has chosen sailing as a medium for communicating its brand internationally

Prysmian Group, world leader in the energy and telecom cables and systems industry, has chosen sailing as a medium for communicating its brand internationally. In fact, the Group will be supporting Giancarlo Pedote, the solo sailor, in the 2013 edition of the Transat 6.50 race, a single-handed Atlantic crossing for the smallest class of racing yachts (Mini 6.50).

The Transat 6.50 2013, presented in Paris, is the most extreme of ocean races and runs every two years over a total distance of approximately 4,000 miles, which must be faced solo and with no shore contact, a unique adventure of its kind, full of attraction and many perils.

Prysmian ITA 747, the name of Pedote's yacht, is a prototype Mini, known for its innovative design and revolutionary shape, which have earned it the Prix de la haute technologie (High-tech prize) awarded by the Féd´ration des Industries Nautiques (the French Nautical Industries Federation).

This partnership combines the values of sailing with the business mission of the Prysmian Group: in fact, sailing is synonymous with the spirit of entrepreneurship and discovery, along with great passion for nature. Likewise, the Group pursues excellence in terms of performance, quality, competitiveness and innovation, while constantly seeking to respect the environment and use resources responsibly. Values that are essential in adventures at sea, such as teamwork, strategy, commitment and adaptability, complete the Prysmian Group's brand vision.

In the 2012 sailing calendar Prysmian ITA 747 already collected a number of important successes in all the races in which it competed: a first place in the Trinity-Plymouth, a 280-mile race across the English Channel, a third place in the Mini Fastnet and the Demi-Cle, and a fourth place in Les Sables-Azores-Les Sables.

The next big objective is the Transat 6.50 in 2013, the Atlantic crossing that starts from Douarnenez, on the French Atlantic coast, and ends in Pointe-à-Pitre, in Guadeloupe, with only one stop in the Canary Islands. After his experience in the 2009 race, in which he achieved a fourth place in the Production class, Giancarlo Pedote will compete again in this race in 2013 but in the Prototype class.

"My preparation is based on two principles - explains Giancarlo Pedote, skipper of Prysmian ITA 747 - dedication and determination. My goal is to study race strategy, to make constant new improvements to the boat and to sail to the best of my ability by focusing on these principles, so as to arrive at the competition in the best possible conditions."

Prysmian Group's participation and backing for Giancarlo Pedote's latest challenge are proof of a successful partnership that the Group is excited and proud to support.

PUBLISHED: 26 Feb 13 Bookmark and Share
Company:
Prysmian Group
Country:
Italy
Tel:
+39 02 6449 1
Fax:
+39 02 6449 1
Email:
marketing.energy@prysmiangroup.com
Website:
www.prysmiangroup.com
Other News from Prysmian Group:

»
Prysmian Group and Nanocomp Technologies sign technology cooperation agreement
»
Innovation and project execution for offshore wind farms in Northern Europe
»
Prysmian Group to acquire the assets of the Shen Huan Cable for € 42 M
»
Reopening of the Guatapé hydroelectric plant in Colombia
»
Prysmian at CIGRE 2016
»
Prysmian continues investing in the most competitive areas in Europe
»
Prysmian ready to offer the widest range of cables compliant with CPR
»
Power transmission submarine cable link between Sicily and Calabria
»
Double technology milestone in the field of power transmission
»
Breakthrough HVDC cable technology for power transmission grids
»
New cable solution enabling up to 15% cost reduction of offshore wind farms
»
Prysmian presents biggest European optical fibre plant
»
Prysmian sustaining the development of broadband networks
»
Prysmian reconfirms its technology and innovation leadership in the cable industry
»
Prysmian develops its highest fibre-count underwater cable for FirstPath
»
Prysmian's Cable Enterprise ready for sail out following upgrade works
»
Strengthening submarine power cables production capabilities
»
Fourth edition of international graduate program launched
»
Prysmian Group increases to 100% share in Estonian Keila Cables
»
Prysmian, new contract for Ausgrid power grid upgrades in Sydney
»
Prysmian, €40 M contract for a new underwater power link in Ireland
»
Prysmian secures BorWin3 project worth in excess of €250M
»
New contract for High Voltage cables in Denmark
»
Prysmian at EWEA Annual Event 2014 in Barcelona
»
Prysmian Group completes operations in Vietnam for South East Asia’s longest undersea cable system
»
Super safe eco-sustainable cables for Expo 2015 site
»
EIB funding of €100 million for R&D by Prysmian Group in Europe
»
Cooperation agreement with Russian power grid company Rosseti
»
Prysmian Group to showcase at EWEA Offshore 2013 In Frankfurt
»
Prysmian Group invests in the managers of tomorrow
»
New major contracts with Petrobras for Umbilicals and Flexible Pipes
»
Prysmian Group to showcase for the first time at KIOGE - Kazakhstan
»
Prysmian Group secures first-ever submarine power link in Capri
»
Prysmian implements with Terna the first High Voltage grid with high-performance eco-sustainable cable
»
Prysmian to strengthen its offer for marine and offshore application
»
Italy's tallest skyscraper cabled by Prysmian
»
Substantial completion of the "Hudson Project" power link achieved
»
Prysmian awarded contract to install submarine cables
»
Prysmian Group opens new optical cable plant in Slatina, Romania
»
Prysmian Group to showcase at OTC 2013 in Houston, TX
»
Prysmian secures DolWin3 project worth in excess of € 350 m for the grid connection of offshore wind farms in Germany
»
Prysmian Group chooses sailing to communicate the brand internationally
»
Prysmian at Middle East Electricity 2013
»
British Government names Prysmian 'Investor of the Year' in the UK


Industry News:
Top:  MMH 101 type multiwire drawing machine; Bottom: Design of the booth which is split between the Niehoff Group and WAFIOS
Niehoff at the wire South America 2017 trade fair
Maschinenfabrik Niehoff GmbH & Co KG, Germany
Goudsmit designs and manufactures magnet assemblies for the aerospace industry that are lower in weight and perform better
Magnets for the aerospace industry
Goudsmit Magnetics Group, Netherlands
Ian Fitzgerald, Operations Director
'Emergency Service' in demand for AWI as manufacturing continues to surge
Alloy Wire International, UK
Niehoff is making changes to its management board
Change in the Niehoff management board
Maschinenfabrik Niehoff GmbH & Co KG, Germany
The exhibition floor at Wire & Cable Guangzhou
Wire & Cable Guangzhou 2017 recorded highest attendance in recent years
Guangzhou Guangya Messe Frankfurt Co Ltd, China (PR)
Maillefer Fiber Optic Secondary Coating Line OEL 40///Explore
Maillefer at IWCS 2017
Maillefer Extrusion Oy, Finland
Maillefer will be on Booth 603 at wire South America 2017
Maillefer at wire South America 2017
Maillefer Extrusion Oy, Finland
Wire coating by PDH system
Die wear - way to eliminate it
Decalub, France
CONDAT lubricants for aluminum drawing
New lubricant! Enhanced aluminum drawing
Condat SA, France
The CRU conference participants have the possibility of visiting the Niehoff headquarters in Schwabach
Niehoff and the 11th CRU Wire & Cable Conference
Maschinenfabrik Niehoff GmbH & Co KG, Germany
» VIEW ALL NEWS «