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Overseas order boost for Alloy Wire International

Mark Venables, Managing Director of AWI
Mark Venables, Managing Director of AWI

A sustained campaign focused on increasing export work is reaping dividends for a specialist UK manufacturer.

Alloy Wire international (AWI), which supplies more than 60 different 'high performance alloys', has seen overseas sales grow by 10% in 2017 and now sends its products to 55 different countries across the world.

Norway has seen the largest increase, followed by Hong Kong and Taiwan, with Italy, Belgium and Mexico all represented in the firm's top ten hotspots of client locations.

The export boom means 52% of the company’s £8.5m turnover is now outside the UK and this could increase further with the appointment of three new agents in Brazil, Indonesia and South Africa.

"We have always been an international business and we wanted to step this up in 2017 by doing everything we can to support our network of 45 agents," explained Mark Venables, Managing Director of AWI.

"This has included more significant investment in attending overseas Exhibitions at Interpack in Germany, Offshore Technology Conference in Houston, SMI Metal Engineering Expo in Connecticut and the Shanghai International Advanced Materials event."

He continued: "Over the last six months, we have also spent a lot of time translating our websites, making sure they are easier to read when international customers are looking for a potential supplier."

"It is an approach that is working, with visitors to the translated sites growing exponentially. If you are going to be successful overseas, you need to invest time and money so that the local sales office has the right support."

Alloy Wire International makes round, flat, shaped and electrical resistance wire in a range of material that is growing by the month, with more than 60 currently available to choose from.

Operating from two sites in the UK, the firm stocks in excess of 180 tonnes of material, which allows it to offer unrivalled lead times of three weeks from the order being placed.

It has also recently invested in an additional 4,000 sq ft of production space and launched its own 'Wire Finder App' as part of a marketing drive to help customers find the right wire for their applications.

PUBLISHED: 21 Nov 17 Bookmark and Share
Company:
Alloy Wire International
Visit Alloy Wire Internationals website
Country:
UK
Tel:
+44 1384 262022
Fax:
+44 1384 263022
Email:
sales@alloywire.com
Website:
www.alloywire.com
Other News from Alloy Wire International:

»
Wire 2018 lives up to expectations for AWI
»
AWI brings its largest ever range of Nickel Alloys to Wire 2018
»
Overseas order boost for Alloy Wire International
»
'Emergency Service' in demand for AWI as manufacturing continues to surge
»
AWI launches new app to help find the perfect alloy
»
Resistance wire boost puts Alloy Wire in great shape for Interpack 2017
»
AWI ready for growth as demand for 'stainless' increases in 2017
»
Investment in production line brings new orders to Alloy Wire
»
Customer milestone as Black Country manufacturer takes its high performance alloys global
»
Alloy Wire International set to fly high at Farnborough International Airshow 2016
»
Alloy Wire International launches new technical brochure
»
Alloy Wire International hails best ever 'wire 2016' with hundreds of new enquiries
»
Alloy Wire set to launch new products at wire Düsseldorf 2016
»
Alloy Wire Chairman named in The Manufacturer's Top 100
»
Alloy Wire targets new nuclear opportunities after securing F4N support
»
Alloy Wire to prove why 'Size Matters' at SPE Offshore Europe
»
Alloy Wire sets its sights on £10m sales after £700,000 investment


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