« BACK  

Overseas order boost for Alloy Wire International

Mark Venables, Managing Director of AWI
Mark Venables, Managing Director of AWI

A sustained campaign focused on increasing export work is reaping dividends for a specialist UK manufacturer.

Alloy Wire international (AWI), which supplies more than 60 different 'high performance alloys', has seen overseas sales grow by 10% in 2017 and now sends its products to 55 different countries across the world.

Norway has seen the largest increase, followed by Hong Kong and Taiwan, with Italy, Belgium and Mexico all represented in the firm's top ten hotspots of client locations.

The export boom means 52% of the company’s £8.5m turnover is now outside the UK and this could increase further with the appointment of three new agents in Brazil, Indonesia and South Africa.

"We have always been an international business and we wanted to step this up in 2017 by doing everything we can to support our network of 45 agents," explained Mark Venables, Managing Director of AWI.

"This has included more significant investment in attending overseas Exhibitions at Interpack in Germany, Offshore Technology Conference in Houston, SMI Metal Engineering Expo in Connecticut and the Shanghai International Advanced Materials event."

He continued: "Over the last six months, we have also spent a lot of time translating our websites, making sure they are easier to read when international customers are looking for a potential supplier."

"It is an approach that is working, with visitors to the translated sites growing exponentially. If you are going to be successful overseas, you need to invest time and money so that the local sales office has the right support."

Alloy Wire International makes round, flat, shaped and electrical resistance wire in a range of material that is growing by the month, with more than 60 currently available to choose from.

Operating from two sites in the UK, the firm stocks in excess of 180 tonnes of material, which allows it to offer unrivalled lead times of three weeks from the order being placed.

It has also recently invested in an additional 4,000 sq ft of production space and launched its own 'Wire Finder App' as part of a marketing drive to help customers find the right wire for their applications.

PUBLISHED: 21 Nov 17 Bookmark and Share
Company:
Alloy Wire International
Visit Alloy Wire Internationals website
Country:
UK
Tel:
+44 1384 262022
Fax:
+44 1384 263022
Email:
sales@alloywire.com
Website:
www.alloywire.com
Other News from Alloy Wire International:

»
Overseas order boost for Alloy Wire International
»
'Emergency Service' in demand for AWI as manufacturing continues to surge
»
AWI launches new app to help find the perfect alloy
»
Resistance wire boost puts Alloy Wire in great shape for Interpack 2017
»
AWI ready for growth as demand for 'stainless' increases in 2017
»
Investment in production line brings new orders to Alloy Wire
»
Customer milestone as Black Country manufacturer takes its high performance alloys global
»
Alloy Wire International set to fly high at Farnborough International Airshow 2016
»
Alloy Wire International launches new technical brochure
»
Alloy Wire International hails best ever 'wire 2016' with hundreds of new enquiries
»
Alloy Wire set to launch new products at wire Düsseldorf 2016
»
Alloy Wire Chairman named in The Manufacturer's Top 100
»
Alloy Wire targets new nuclear opportunities after securing F4N support
»
Alloy Wire to prove why 'Size Matters' at SPE Offshore Europe
»
Alloy Wire sets its sights on £10m sales after £700,000 investment


Industry News:
Cimteq Ltd will be exhibiting at wire 2018 on stand 11D15
Cimteq Ltd at wire 2018 Düsseldorf
Cimteq Ltd, UK
Bill Pearson (left) and Ali Shehab (right)
Cimteq launches new Business Improvement training and coaching in the Effective Production and Technical Management of Cable-making
Cimteq Ltd, UK
Ridgway Machines Managing Director Tony Hart will be attending the Big Science Business Forum in Denmark
Ridgway Machines to attend Big Science Business Forum
Ridgway Machines Ltd, UK
BAR Products & Services will be exhibiting at wire 2018 on stand 11F05
BAR Products & Services at wire 2018, Düsseldorf
Bar Products & Services Ltd, UK
The Wire and Plastic Machinery Corp team look forward to meeting you at wire 2018
Wire and Plastic Machinery Corporation at wire Düsseldorf 2018
Wire & Plastic Machinery Corp, USA
Ali Shehab, CEO and Amanda Shehab, Director, Cimteq Ltd
How Smart is your factory? Industry 4.0
Cimteq Ltd, UK
EXTRUGLISS GREEN Sustainable cold heading oil
Lubricants for all your forming applications
Condat SA, France
Jonathan Moia joins Cable Tapes UK Ltd
Further expansion imminent at Cable Tapes UK as Jonathan Moia is taken on to drive the company to even higher levels!
Cable Tapes UK, UK
Cimteq Ltd has been awarded silver accreditation against the Investors in People Standard, demonstrating their commitment to high performance through good people management
Cimteq Ltd recognised as an Investor in People
Cimteq Ltd, UK
Northwire's <i>BioCompatic</i> extends biocompatibility compliance
Northwire's BioCompatic extends biocompatibility compliance
Northwire Inc, USA
» VIEW ALL NEWS «